Skip to main content

Before making a life-changing U-turn, resigning from your job, risking your life savings, and diving headfirst into opening your own coffee shop, consider spending a day with someone who’s been there and done that. Edwin’s “How to Set Up a Coffee Shop” course offers invaluable insights from his personal journey, guiding you through the complexities of the competitive hospitality market. Drawing from his experience establishing five successful coffeehouses, Edwin openly shares the mistakes and triumphs that marked his path.


  1. Understanding the Coffee Shop Business
  2. Edwin’s Key Insights to running a Coffee Shop
  3. Coffee Shop Statistics
  4. Should You Open Your Own Coffee Shop?
  5. Conclusion

1. Understanding the Coffee Shop Business

Entering the coffee business is a major decision that requires careful planning and a deep understanding of the industry. This section outlines the complexities of running a coffeehouse, emphasising the importance of preparation and guidance from experienced professionals like Edwin. Edwin’s course covers all the essential aspects needed to set up a successful coffee shop, from selecting the right location to understanding market trends.

The Basics of Opening a Coffee Shop

Opening a coffeehouse is not just about brewing great coffee. It involves multiple aspects like choosing the right location, designing an inviting atmosphere, sourcing quality coffee beans, and managing daily operations.

Market Research and Business Plan

Conducting thorough market research and drafting a detailed business plan are crucial steps. We emphasise on the importance of understanding your target market, identifying your competitors, and outlining your unique selling proposition. A well-crafted business plan helps secure funding and serves as a roadmap for your business.


2. Edwin’s Key Insights to running a coffee shop

Edwin’s experience in setting up five successful coffee shops provides valuable lessons for aspiring business owners. In this section, we explore his key insights and advice for navigating the challenges of the hospitality market.

Edwin happy to be leading a class and sharing knowledge


What Edwin Loves About Running Coffee Shops

Edwin loves the dynamic nature of running the shops the most. From motivating team members to negotiating with suppliers, each day presents new challenges. This variety keeps the job exciting and fulfilling, despite the inevitable bad days. Edwin emphasises that running a coffee shop is not about mastering one big thing but rather managing many small tasks simultaneously. This includes everything from creating a welcoming atmosphere to ensuring the quality of the coffee, which collectively contribute to the business’s overall success. Edwin’s passion for coffee and the daily rush of running a bustling shop make all the hard work worthwhile.

Biggest Mistake: Over-Excitement

Over-excitement and trying to do too much too quickly can derail your coffeehouse dreams. According to Edwin, maintaining a clear vision of your goals is crucial. This vision keeps you grounded and helps you navigate the myriad tasks involved in setting up and running a coffee shop. Edwin shares that many new entrepreneurs dive into the business with boundless enthusiasm, but without a clear, focused plan, they quickly become overwhelmed. This often leads to burnout or disillusionment. Starting with a well-defined vision and a manageable plan can build a strong foundation for long-term success.

Struggles: Taking Things Personally

One of the biggest challenges Edwin faced was taking negative feedback too personally. This emotional involvement, while showing commitment and care, can be detrimental. Learning to separate emotionally from the business is essential for long-term success and mental well-being. Edwin explains that negative reviews or setbacks can feel like personal attacks, which can be tough to handle. However, understanding that these challenges are part of the business landscape can help aspiring coffee shop owners develop resilience and a more objective perspective.

Importance of Customer Experience

Creating an exceptional customer experience is key to a successful coffeehouse. Edwin highlights the importance of building a loyal customer base by offering excellent service, a cozy ambiance, and consistently high-quality coffee. Happy customers are more likely to become repeat customers and spread positive word-of-mouth, which is invaluable for business growth.


3. Coffee Shop Statistics

The coffee industry is experiencing significant growth, with fascinating trends shaping its future. This section presents key statistics that highlight the vibrant and evolving nature of the coffee shop business.

Coffee Consumption in the UK

In the UK, people drink about 98 million cups of coffee every day, according to recent data. This staggering number reflects the nation’s deep-rooted love for coffee and highlights the immense potential for growth within the coffee sector. The increasing demand for coffee presents both opportunities and challenges for aspiring coffee shop owners.

Growth of the Coffee Shop Market

The coffee shop market in the UK is growing. With more people embracing the coffee culture, the number of shops is expected to continue rising. This growth presents both opportunities and challenges for aspiring coffee shop owners, emphasizing the need for thorough market research and strategic planning.


4. Should You Open Your Own Coffee Shop?

Deciding to open your own coffeehouse is a personal decision that requires careful consideration. Edwin emphasizes that while the rewards can be significant, including control, pride, and potential financial success, the risks are also considerable. Understanding these risks and preparing adequately is essential for success in this competitive sector. Edwin advises aspiring coffee shop owners to reflect on their motivations and whether they possess the dedication and resilience needed to thrive in this industry. For every success story, there are also many failures, so being realistic about the challenges and potential setbacks is crucial.


a woman in the coffee class holding a document titled 'How to set up a successful coffee shop - Business Plan Template'Rewards of Owning a Coffeehouse 

Owning a coffeehouse can be incredibly rewarding. Edwin explains that the sense of control, pride in your business, and the potential for financial success are significant motivators. Seeing customers enjoy the environment you’ve created and the coffee you’ve carefully selected can be immensely satisfying.

 Risks and Challenges

The coffee business is not without its risks and challenges. High competition, fluctuating coffee prices, and changing consumer preferences are just a few of the hurdles. Edwin stresses the importance of being prepared for these challenges and having a solid plan to navigate them.


5. Conclusion

Edwin’s journey underscores the importance of preparation, resilience, and passion in the coffee business. His “How to Set Up a Coffee Shop” course offers a unique opportunity to learn from someone who’s navigated the ups and downs, providing aspiring entrepreneurs with the knowledge and confidence to pursue their dreams.

By following Edwin’s insights and taking advantage of his course, aspiring coffeehouse owners can gain a solid foundation and increase their chances of success in this dynamic and challenging industry.

For more information on Edwin’s course and to learn from his experiences, visit How to Set Up a Coffee Shop.


Head to our Course Calendar to find the perfect course for you!

Leave a Reply